Never heard of Giorgio Armani interior designs? That’s probably because Giorgio Armani is one of the world’s most famous celebrity designers best known for fashion design and his men and women’s clothing collections. However in 2000 he branched out into interior design by launching his home furnishings and accessories line called Armani/Casa and has since opened over 30 boutiques worldwide.
Armani’s projects include a diverse mix and range from dressing celebrities, such as Lady Gaga, Leonardo DiCaprio, and Richard Gere, to opening his flagship hotel in Milan which showcases everything Armani, to decorating one of his 9 homes around the world. He also opened his own museum, Armani/Silos (named after it’s origin as a Nestle granary), in Milan this year to celebrate his 40th anniversary and showcase the evolution of Giorgio Armani fashion over the past 40 years.
Much like his haute couture fashion, Armani’s home collections are luxurious with a minimalist and ultra-refined style. Here’s a look into Armani’s interior design philosophy:
Don’t Fill a Space Just to Fill Space
Armani designs his interiors like he designs his fashion lines. When designing a dress he doesn’t add bows and baubles to it, he keeps it simple and stylish without weighting it down. In his interiors he doesn’t fill the space with unnecessary junk, he lets the lighting (natural and added), the flow, and the usefulness take center stage.
A Home is Made to be Lived In
One of Armani’s key design principles (for clothing or interiors) is that is must be usable. He told Architectural Digest that “a house should conform to its occupant and not the occupant to the house. In essence, a house should not overwhelm the person living in it. The house must be lived.”
“The surroundings are deferential, completed by a group of friends enjoying conversation encouraged by physical comfort and a visual calm. People are the center of attention, not vases on a low table.”
Small Things Make a Difference
While his fashion and home furnishings can be pricey, he goes out of his way to offer quality items at all price points. In an interview with Elle Decor he said “Where the home is concerned, the equivalent of jeans and T-shirts are the smaller decorative items with which customers can make a difference in their homes without having to spend large amounts.”
After over 40 years in design, Armani knows what he’s doing and executes flawlessly. When asked by Architectural Digest whether “he might want to consider taking it easy?” he replied “What a terrible idea. Besides, my work is both my life and my hobby.” How’s that for a calling?
For a closer look at Armani’s home furnishings line, click here: Armani/Casa. What do you think of Armani’s home furnishing collection and interior design style?