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Marketing Specialist – Job Description

Marketing Specialist – Job Description

The e-commerce marketing specialist reports directly to the CMO and is primarily responsible for maintenance of products and executing daily marketing strategies for the online and in-store brand presence. This position is highly focused on online strategies through social media, online advertising and content creation. With the end user in mind, the marketing manager is focused on engaging with customers online, maintaining a clear voice for the brand, curating content to excite readers, promotion planning to increase sales, email campaigns, managing accurate sales data, website maintenance and assisting the whole company with initiatives to drive sales and improve customer service.

Tasks:

  • Collaborates with team to create effective strategies and digital initiatives
  • Social media management and interaction
  • Providing excellent engagement and customer service
  • Creates engaging posts, including images and copy
  • Answers every interaction & engages with community
  • Manages, creates and monitors email campaigns
  • Coordinates projects and duties between marketing team as well as other departments
  • Creates promotional collateral, including: Email blasts, Lead Pages, Ebooks, Banners, Website design
  • Manages Bestlaminate blog that includes engagement, creating new posts, SEO optimization and storytelling.
  • Adds and maintains product listings on our website and shopping channels
  • Runs photo contests via email and Instagram
  • Aids as a customer service extension through email and social media
  • CRM Management
  • Helps to develop new programs for the marketing and sales teams
  • Actively contributes to team brainstorming and collaboration

Requirements:

  • Bachelors degree in marketing or business
  • Excellent written and oral communication skills
  • Team player yet independent worker
  • Able to multi-task and manage projects
  • Analytical and attention to detail
  • Work from 9 AM – 5:30 PM Monday through Friday
  • Experience with Quick-Books, Infusionsoft and Adobe Programs
  • Knowledge of marketing, sales funnels, social media and web platforms
  • Customer service experience a bonus

 

About Bestlaminate:

Founded in 2003, Bestlaminate is an e-commerce company and importer of a quality flooring. From the start, we have been self-financed and focused on keeping our overhead costs at a minimum. That puts us in a position to offer some of the most attractive prices on the market. We offer health benefits, paid vacation days, personal days, training and advancement opportunities.

How to Apply:

Email your resume to support@bestlaminate.com and mention reference code: Marketing Specialist